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Top Trending keywords on Google

Okay, so you might know we’ve got the data about the most searched keywords and most asked questions on Google.

But trending keywords per month? That’s a whole other ballgame.

Here’s where the underdog – or even the unknown – keywords can come out on top. Looking at the percentage increase in search volume from one month to another, we can see the impact of seasonal trends, social media trends, and timely news can have on searches all over the world.

And with Similarweb data from our super powerful Keyword Research tool, we teach you how you, as a business, can make the most of these trends in your content and stay relevant (and extra visible) to your target audiences.

Plus, we’re all nosey little things, us human beings so, let’s have a sneak peek at the numbers and see what searches were getting the most hits recently.

Top global trending keywords on Google

#Search Terms2023-12 Volume2024-01 VolumePercentage ChangeTraffic Leader
1dr. martin luther king jr. day10,14116,909,175166640.70%doodles.google
2smite 22,274770,13233766.80%youtube.com
3paula vennells1,606482,02829914.20%wikipedia.org
4verbalase4,0701,207,42329566.40%youtube.com
5dejan milojevic4,0381,095,80427037.30%wikipedia.org
6lynja4,3971,030,54723337.50%youtube.com
7killer soup10,2532,117,44020551.90%imdb.com
8rickey smiley26,6085,067,05118943.30%wikipedia.org
9jayne secker2,035365,79517875.20%twitter.com
10post office scandal3,225523,92016145.60%wikipedia.org
11australian open310,13943,301,11413861.80%ausopen.com
12kenneth smith3,051400,07613012.90%wikipedia.org
13japan earthquake26,9603,372,58312409.60%cnn.com
14palworld189,89422,888,28311953.20%steampowered.com
15ind vs afg185,18621,736,31211637.60%jiocinema.com
16new hampshire primary28,2713,080,84110797.50%cnn.com
17badland hunters17,8511,898,54710535.50%youtube.com
18brian barczyk13,2011,214,8509102.70%wikipedia.org
19lee jae-myung3,672332,9558967.40%wikipedia.org
20ind vs eng314,91627,735,4358707.20%jiocinema.com
21palworld discord1,855160,8468570.90%discord.com
22emmy winners3,807305,6997929.90%cnn.com
23infinifactory10,211798,1047716.10%youtube.com
24palworld twitter2,731201,9797295.80%twitter.com
25epstein documents13,527972,4117088.70%cnn.com
26death and other details20,9921,467,5136890.80%imdb.com
27adan canto51,7883,158,4985998.90%wikipedia.org
28pal world23,2761,341,1235661.80%steampowered.com
29afc asian cup165,1259,349,3065562.00%wikipedia.org
30vanessa lopes21,6591,151,3855216.00%instagram.com
31boy swallows universe40,6022,095,9415062.20%imdb.com
32fool me once187,0288,875,9784645.80%imdb.com
33saleh al-arouri6,482298,3194502.30%wikipedia.org
34echo imdb7,906362,4154484.10%imdb.com
35afcon341,10615,532,6184453.60%wikipedia.org
36kenneth eugene smith13,008589,8384434.40%wikipedia.org
37raheem morris14,797664,5944391.40%wikipedia.org
38stéphane séjourné29,9771,272,3884144.50%wikipedia.org
39asian cup250,4599,998,0413891.90%wikipedia.org
40highdee kuan31,0171,224,8973849.10%instagram.com
41e jean carroll22,031867,3433836.90%wikipedia.org
42emily pellegrini19,421749,4343758.90%instagram.com
43zagallo20,592788,6703730.00%wikipedia.org
44franz beckenbauer121,4174,358,2773489.50%wikipedia.org
45yes and9,349325,7583384.40%youtube.com
46medvedev87,1702,905,1493232.70%wikipedia.org
47marry my husband289,9849,367,9013130.50%wikipedia.org
48chuggaaconroy9,543306,1843108.50%youtube.com
49jerod mayo38,9071,240,2123087.60%wikipedia.org
50justin chien33,8621,043,5292981.70%instagram.com
51david soul78,0322,391,5242964.80%wikipedia.org
52youtube slow10,010303,8942935.90%reddit.com
53youtube lagging9,312280,5192912.40%reddit.com
54sharmeen obaid-chinoy12,975380,4492832.20%wikipedia.org
55yasmin brunet40,3051,095,7902618.70%instagram.com
56hanuman movie196,4424,904,6902396.80%wikipedia.org
57the brothers sun128,7333,207,2582391.40%imdb.com
58aryna sabalenka98,3682,430,0752370.40%wikipedia.org
59nfl playoff schedule364,4718,705,6792288.60%cbssports.com
60sinner310,7587,214,6142221.60%eurosport.it
61jo koy173,0403,913,1252161.40%wikipedia.org
62beckenbauer122,8272,727,5302120.60%bild.de
63tube strikes12,103256,0432015.50%bbc.co.uk
64chat gpt store4,04385,1662006.50%openai.com
65ray trapani12,518263,2562003.00%instagram.com
66mr bates vs the post office47,218989,4811995.60%itv.com
67zverev123,0402,561,8111982.10%wikipedia.org
68japan tsunami28,286584,0881964.90%cnn.com
69katt williams506,98010,082,3501888.70%wikipedia.org
70pike county mugshots3,74573,2141855.00%facebook.com
71ishura55,5511,084,9041853.00%myanimelist.net
72griselda blanco401,5987,842,8421852.90%wikipedia.org
73oscar nominations64,5671,259,4891850.70%oscars.org
74fa cup1,228,65723,244,6191791.90%youtube.com
75rachida dati49,933937,7671778.10%wikipedia.org
76epstein list897,39916,750,6401766.60%independent.co.uk
77winter storm warning324,6255,999,4251748.10%weather.gov
78nfl playoff bracket236,0804,324,4961731.80%foxsports.com
79role play65,3141,065,9051532.00%youtube.com
80enshrouded249,0124,062,5031531.40%steampowered.com
81beekeeper81,0811,311,4921517.50%youtube.com
82avantika40,991652,4551491.70%wikipedia.org
83gabriel attal275,4594,379,4101489.90%wikipedia.org
84mamamax13,638215,9401483.40%youtube.com
85society of the snow408,1696,450,7231480.40%youtube.com
86giorgia whigham92,3591,441,8851461.20%instagram.com
87royal rumble 2024222,6553,463,8931455.70%wikipedia.org
88the bricklayer72,6291,129,8981455.70%youtube.com
89fani willis68,4621,028,4651402.20%ajc.com
90lend lease part 111,520171,1331385.50%fandom.com
91jerry krause91,7691,333,1831352.80%wikipedia.org
92gunsmith part 615,937221,5411290.10%fandom.com
93iowa caucus 202456,697769,1361256.60%nytimes.com
94true detective season 4305,1354,119,7211250.10%wikipedia.org
95loudermilk140,6421,840,5231208.70%wikipedia.org
96captain miller227,2782,963,4681203.90%wikipedia.org
97the ministry of ungentlemanly warfare62,390812,6981202.60%wikipedia.org
98michelle keegan272,1433,481,5981179.30%wikipedia.org
99taiwan election 202429,662376,7971170.30%wikipedia.org
100jeffrey epstein list401,5735,046,3861156.70%independent.co.uk

Top US trending keywords on Google

#Search Terms2023-12 Volume2024-01 VolumePercentage ChangeTraffic Leader
1dr. martin luther king jr. day10,14116,812,826165691%doodles.google
2ravens vs chiefs1,1481,149,263100010%youtube.com
3lions vs 49ers2,9202,000,68468417%foxsports.com
4adam harrison1,7151,116,57865007%tmz.com
5christian oliver2,5761,516,23458760%wikipedia.org
6denise huskins1,900773,67640620%people.com
7michigan vs washington4,6091,689,75536562%espn.com
8killer soup1,250445,28435523%wikipedia.org
949ers vs lions2,438738,53330193%foxsports.com
10lynja1,648425,53125721%youtube.com
11chiefs vs dolphins1,888460,16124273%youtube.com
12verbalase2,023482,97723774%youtube.com
13palworld wiki1,036233,75322463%fandom.com
14lil boom1,000224,41322341%youtube.com
15epstein list twitter1,186263,90222151%twitter.com
16earthquake japan1,112213,80719127%cnn.com
17ludacris wife5,4001,018,53718762%people.com
18texas border2,500450,86517935%cnn.com
19japan earthquake7,2281,287,86217718%cnn.com
20taylor swift ai2,900514,74717650%twitter.com
21nh primary2,516421,58916656%cnn.com
22stephen hawking epstein island1,600258,12216033%foxnews.com
23wanda smith3,600558,74915421%instagram.com
24rickey smiley23,4853,518,80814883%al.com
25washington vs michigan3,976554,56213848%espn.com
26jo koy golden globes1,763238,66013437%youtube.com
27jean luc brunel2,107275,79112989%wikipedia.org
28palworld55,7987,217,37212835%steampowered.com
29jeffrey epstein documents1,687182,39510712%cnn.com
30australian open94,65310,226,07410704%ausopen.com
31brothers sun3,034325,53210630%wikipedia.org
32stephen hawking epstein2,942310,54710456%foxnews.com
33kenneth smith1,737178,92810201%wikipedia.org
34erik spoelstra wife1,025104,14710061%nypost.com
35michigan washington2,418229,8219405%espn.com
36brendan kavanagh1,443134,1469196%dailymail.co.uk
37emmy winners2,139197,0219111%cnn.com
38nfl bracket5,923533,1938902%bleacherreport.com
39david gail1,674150,0928866%imdb.com
40new hampshire primary27,8102,423,0388613%cnn.com
41pal world6,656555,4128245%youtube.com
42sanjay shah1,01584,4138217%nypost.com
43new hampshire primary polls4,669384,1468128%cnn.com
44alan garber1,35099,3687261%wikipedia.org
45asian cup24,3781,708,0366907%youtube.com
46steelers vs ravens3,190223,4506905%espn.com
47glenn dubin1,866129,8846861%wikipedia.org
48mahomes helmet1,600110,0666779%yahoo.com
49stanley cup craze1,10075,6406776%usatoday.com
50michael marin2,400164,2016742%wikipedia.org
51new year’s day41,9802,834,7806653%doodles.google
52wood wick candle1,02869,0186614%yankeecandle.com
53taylor swift ai porn4,082273,1696592%mrdeepfakes.com
54epstein documents9,284617,6496553%cnn.com
55cam mccormick4,916323,7956487%espn.com
56turbotax free3,635232,0646284%intuit.com
57miss america 20242,499156,8586177%people.com
58cooking with lynja1,755106,3365959%youtube.com
59nick dunlap2,636158,6445918%pgatour.com
60chuggaconroy1,23073,9495912%youtube.com
61japan earthquake today2,503148,0055813%cnn.com
62737 max 93,178187,0235785%nytimes.com
63death and other details8,914519,1785724%imdb.com
64vistex1,07559,8675469%vistex.com
65afc asian cup13,547749,1325430%youtube.com
66brian barczyk9,418513,2265349%wikipedia.org
67mel kiper mock draft1,00053,8365284%espn.com
68taylor swift golden globes5,318285,3055265%people.com
69true detective reddit1,10457,8775143%reddit.com
70badland hunters4,741243,9065045%imdb.com
71one piece 110410,996553,6874935%reddit.com
72boy swallows universe8,180411,1054926%youtube.com
73highdee kuan11,621583,9884925%instagram.com
74palworld twitter1,40770,6594922%twitter.com
75trump new hampshire1,51374,5684829%cnn.com
76fool me once50,9472,499,5614806%wikipedia.org
77clara wong1,90091,8934737%justjared.com
78raheem morris12,731611,6654705%wikipedia.org
79sam li3,579170,7364671%instagram.com
80african cup of nations10,430497,2814668%youtube.com
81adan canto26,2241,241,2644633%wikipedia.org
82afcon60,1572,820,7394589%youtube.com
83tsunami japan1,26058,5474547%cnn.com
84kristin juszczyk11,888551,8624542%instagram.com
85jean-luc brunel1,92088,3094499%wikipedia.org
86david soul16,651765,0494495%wikipedia.org
87tyler bass8,504381,1654382%wikipedia.org
88ted show15,019672,1844376%peacocktv.com
89gabriel attal5,919260,8684307%wikipedia.org
90lift movie14,447632,0764275%wikipedia.org
91hanuman movie16,253709,0704263%wikipedia.org
92afcon 202414,323613,5814184%youtube.com
93valentine’s day gifts1,30054,8554120%yahoo.com
94gunsmith part 91,16546,9403929%fandom.com
95dep sac spa1,22649,0303899%youtube.com
96a shop for killers5,405212,2423827%hulu.com
97monkey man2,739103,5283680%wikipedia.org
98emmy awards 20243,780142,3093665%usatoday.com
99chita rivera13,865511,6333590%wikipedia.org
100coachella lineup6,300226,0713488.40%coachella.com

Top UK trending keywords on Google

#Search Terms2023-12 Volume2024-01 VolumePercentage ChangeTraffic Leader
1lauryn goodman1,900777,93340843.80%dailymail.co.uk
2adan canto2,329617,42326410.20%wikipedia.org
3paula vennells1,606351,94721814.50%wikipedia.org
4palworld5,5111,049,40018941.90%steampowered.com
5fa cup 4th round draw1,450268,14518392.80%thefa.com
6darts final2,400397,24916452.00%skysports.com
7fool me once cast1,405184,30613017.90%imdb.com
8zverev1,026127,82912359.00%wikipedia.org
9post office scandal3,225392,93412084.00%wikipedia.org
10australian open23,0692,537,35310899.00%ausopen.com
11annie nightingale4,055417,65010199.60%wikipedia.org
12mercedes valentine1,01693,9509147.00%instagram.com
13brendan kavanagh1,209105,3608614.60%dailymail.co.uk
14luke humphries weight loss1,300105,8428041.70%dailymail.co.uk
15premier league darts1,26898,8457695.30%pdc.tv
16arabella chi1,19788,8007318.50%instagram.com
17afc asian cup2,641184,7426895.20%wikipedia.org
18diane youdale2,337162,5676856.20%wikipedia.org
19death and other details1,882128,3366719.10%imdb.com
20medvedev1,01668,6766659.40%wikipedia.org
21cast of fool me once4,376280,7306315.20%imdb.com
22boy swallows universe4,516268,3865843.00%theguardian.com
23annie kilner2,844160,8085554.30%instagram.com
24jack diamond1,15060,5015161.00%wikipedia.org
25tube strike3,018154,4145016.40%bbc.co.uk
26jayne secker2,035101,4134883.40%twitter.com
27sadio mane wife1,30062,7974730.50%dailymail.co.uk
28griselda6,574293,4354363.60%wikipedia.org
29bring him to me1,10048,2144283.10%imdb.com
30gabriel attal3,844167,6194260.50%wikipedia.org
31salah injury1,74676,0594256.20%skysports.com
32e jean carroll1,40059,2184129.90%wikipedia.org
33darts on tv1,87978,2964066.90%wheresthematch.com
34west ham transfer news2,790115,3874035.70%newsnow.co.uk
35jannik sinner7,337297,0803949.10%wikipedia.org
36anna maynard1,22449,3473931.60%instagram.com
37myriam francois1,27648,7833723.10%wikipedia.org
38true detective night country3,403129,9173717.70%bbc.com
39fool me once65,4452,458,3403656.30%wikipedia.org
40fankaty dabo1,32649,3113618.80%wikipedia.org
41tube strikes london1,01637,4633587.30%bbc.co.uk
42the traitors us1,30047,7363572.00%wikipedia.org
43jim harbaugh1,57056,2473482.60%wikipedia.org
44criminal record2,56391,3113462.70%imdb.com
45finn azaz1,60056,1953412.20%wikipedia.org
46david gray babylon1,00335,0833397.80%youtube.com
47alan bates10,446344,6143199.00%independent.co.uk
48the brothers sun7,729254,8403197.20%imdb.com
49conscription2,64585,3843128.10%theguardian.com
50james arbuthnot1,22038,6453067.60%wikipedia.org
51sven goran1,08433,8373021.50%wikipedia.org
52ali carter6,054181,5552898.90%wikipedia.org
53franz beckenbauer7,168212,0722858.60%wikipedia.org
54paul michael glaser8,238242,5312844.10%wikipedia.org
55katharine birbalsingh1,77650,6652752.80%wikipedia.org
56icj3,874110,1022742.10%theguardian.com
57luxe collective4,306122,2862739.90%luxecollectivefashion.com
58lift6,252177,3032735.90%imdb.com
59afcon100,8522,851,7282727.60%skysports.com
60oscar nominations4,692129,3032655.80%bbc.co.uk
61alan bates post office5,651149,4172544.10%bbc.co.uk
62abby cook1,89950,1702541.90%bbc.co.uk
63after the flood4,981130,7492525.00%imdb.com
64japan tsunami2,22158,2272521.70%bbc.co.uk
65the bricklayer4,010104,5372506.90%imdb.com
66masters snooker2,31960,0632490.00%eurosport.com
67beckenbauer3,945101,4532471.70%wikipedia.org
68jo koy3,57691,7022464.40%theguardian.com
69traitors bbc2,90674,1712452.30%bbc.co.uk
70no context brits twitter1,08827,6822444.30%twitter.com
71asian cup34,086859,3652421.20%wikipedia.org
72george elokobi4,517113,6492416.00%wikipedia.org
73sven goran eriksson2,02750,5622394.40%wikipedia.org
74sabalenka7,557186,4392367.10%wikipedia.org
75giorgia whigham4,645112,7182326.70%instagram.com
76adeel akhtar10,426251,5382312.60%wikipedia.org
77loudermilk8,886211,6372281.70%imdb.com
78mika biereth1,90044,6642250.70%wikipedia.org
79buckshot roulette3,60484,0682232.60%itch.io
80georgia steel6,600152,1982206.00%instagram.com
81epstein list betting1,07424,2782160.50%independent.co.uk
82santander customer service1,01522,7292139.30%santander.co.uk
83traitors27,421612,1582132.40%bbc.co.uk
84love island all stars22,737507,0712130.20%zoom.us
85post malone girlfriend2,48455,0892117.80%dailymail.co.uk
86tube strikes11,289248,0272097.10%bbc.co.uk
87gov mot history1,02422,2462072.50%gov.uk
88liverpool shooting2,09344,7162036.50%bbc.co.uk
89you are what you eat1,49731,8742029.20%netflix.com
90griselda blanco26,816565,4352008.60%wikipedia.org
91royal rumble 202414,471302,7561992.20%wikipedia.org
92kaise1,31427,3951984.90%instagram.com
93kanye west teeth1,01521,1441983.20%dailymail.co.uk
94flood warning1,60432,9571954.70%service.gov.uk
95anja savcic2,67054,8441954.10%instagram.com
96arsenal transfer rumours3,38167,8251906.10%football.london
97asia cup32,459631,6211845.90%wikipedia.org
98ed davey4,41785,8821844.40%wikipedia.org
99tube strike london1,82235,2991837.40%bbc.co.uk
100connor bradley4,02477,6141828.80%wikipedia.org

Date range: January 2024 vs. December 2023

Calculation: To find trending data we took the percentage increase in monthly search volume from December to January

Data: Search data is from Similarweb’s Keywords by Industry feature (full how-to below)

Our data is the freshest and most accurate on the market because we use real-user data, which means you can pick up on trending keywords and their search volume as soon as they’re on the up (and not a month later…).

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